The Think App | Asking the people
We conducted a series of interviews with self-development thinkers in cities across the United States, asking questions like "What's the first thing you do when you learn something new?" and "What motivates you most in life?" This allowed us to better understand people's habits, their concerns and what changes they want to make in their own lives.
The purpose of these interviews was twofold. First, we wanted to better understand the challenge we were addressing and how people feel about their development. These interviews served as a means of research to find patterns of technology use that could shape our content strategy. Second, we wanted to create a series of inspirational and educational videos that would provide additional context to the website's goals and advice.
To complement these field interviews, we also interviewed experts in the fields of psychology, technology, family therapy, and science. This combination was an opportunity to highlight people's problems and also hint at some of the solutions that the website could offer.
We conducted a series of interviews with self-development thinkers in cities across the United States, asking questions like "What's the first thing you do when you learn something new?" and "What motivates you most in life?" This allowed us to better understand people's habits, their concerns and what changes they want to make in their own lives.
The purpose of these interviews was twofold. First, we wanted to better understand the challenge we were addressing and how people feel about their development. These interviews served as a means of research to find patterns of technology use that could shape our content strategy. Second, we wanted to create a series of inspirational and educational videos that would provide additional context to the website's goals and advice.
To complement these field interviews, we also interviewed experts in the fields of psychology, technology, family therapy, and science. This combination was an opportunity to highlight people's problems and also hint at some of the solutions that the website could offer.
